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About Us

Mr Soft Top is New Zealand's premium producer of Dog Clothing.  Our tees, coats, raincoats, sweaters and accessories are all designed and made in New Zealand from wool, cotton and lycra fabrics and yarns.

Mr Soft Top is the passion of designer and owner Rachael Staples.  Rachael started Mr Soft Top in 2005 with custom made hand-knitted sweaters.  What started out as a hobby producing has now turned into a thriving small business that includes Merino t-shirts, Woolen Coats, Lycra Sun Protection tees as well as some fun Cotton and Spandex tops.  Pooches from all corners of the world are enjoying Mr Soft Top garments all year round.

You will find we have a high emphasis on wool across our range as wool provides the perfect layer of warmth for your pup.  From a sustainability perspective wool is the ultimate product.  Our yarns used in our sweaters all come from small boutique suppliers throughout New Zealand.

Thank you for visiting our store.  I know you and your pooch will love our garments.

​Who are our models? 

Cassie & Daisy the Brussels Griffons

Our main models are our own little girls Daisy and Cassie.  Having modeled for their whole lives these two are naturals in front of the camera.  Show them a treat and they will pose instantly!  

Cassie is pictured (left) in black and Daisy (right) in tweed.


Brownie the Pomeranian

Brownie is a super sweet little boy.  He is an elderly gentleman who is very cuddly and a perfect model.  


Louis the French Bulldog

Louis is is a rambunctious and playful young lady.  An instant model she quickly picked up this modeling gig!

You can follow her adventures on Instagram @louisthefrenchiefrench




Alfie the Dachshund

Based in New York, Alfie is the perfect little guy to model our Short and Long range.  This guy is well traveled and dresses for every occasion.



Winston the French Bulldog

Winston has so much energy I can't believe he sat long enough for photos but he is the consummate professional when the camera and treats came out.